Barnstable County Hosts Reframing Aging Workshop to Advance Inclusive Language and Policy
This week on June 10, 2025, over 50 professionals from across Cape Cod convened for a forward-thinking training hosted by the Barnstable County Department of Human Services in partnership with the National Center to Reframe Aging, under the leadership of the Gerontological Society of America.
Representatives from municipal governments, councils on aging, human services agencies, and communications teams gathered from 15 towns and Barnstable County to learn how mindful language shapes public narratives about aging—and influences policy and civic engagement.
The event opened with a special moment of recognition: Barnstable County and the 15 participating towns were honored for their participation in the Dementia Friendly Massachusetts initiative, a statewide effort led by the Massachusetts Councils on Aging (MCOA). Through this initiative, communities work to become more informed, safe, and welcoming for people living with dementia and their caregivers. This recognition reflects the region’s commitment to age- and dementia-friendly practices across sectors.
This conversation is especially timely in a region where nearly one‑third (32%) of year‑round residents are 65 or older, and approximately 12–13% are over 75—far higher than the national average.
The Fundamentals to Reframe Aging Workshop guided participants through evidence-based frameworks—like the “Building Momentum” metaphor and Quick Start Guide—to replace fear-based rhetoric (e.g., “tidal wave of seniors”) with affirming language that celebrates the resilience and societal value of older adults.
“Words matter,” reflected one participant. “We need to shift from deficit-based framing to inclusive storytelling that acknowledges contributions and honors dignity.”
Mandi Speakman, Deputy Director of Human Services, emphasized the importance of the training:
“We’re proud to host this workshop here in Barnstable County. As a region with one of the oldest populations in the state, it’s essential that our language reflects the value of older adults and the strength of our communities. This work helps us do that more intentionally.”
Armed with fresh perspectives and tangible tools, attendees left empowered to shape language in governance, communications, and service design—helping Cape Cod truly live up to its intergenerational potential.
To learn more about the Reframing Aging initiative, visit www.reframingaging.org.
