“Issue Brief #2: Use of Social Norms Campaigns” Available
Published on: April 21, 2016
RSAC “Issue Brief 2: Use of Social Norms Campaigns 4-19-16” 
is the second in a series of substance use issue briefs produced by the Barnstable County Department of Human Services for the Regional Substance Abuse Council. The publication explores the strategy of developing and employing a social norms media and information campaign directed at substance use prevention. “Social norms often cause people to alter their own behavior in order to conform or fit in to their particular group. Given this, those seeking to change the behavior of individuals can sometimes look to changing the social norm(s) which effect that behavior.” Read More…
